Adobe CX Enterprise Coworker now works inside ChatGPT, Claude, Gemini, Copilot and Databricks Genie. Adobe says new connectors let marketers use one request to retrieve data and carry out tasks across multiple systems.
Adobe has extended access to CX Enterprise Coworker, its AI agent for planning and running customer experience work across its marketing software. ChatGPT users access it through a plugin, while support for Amazon Quick, IBM and Snowflake is expected to follow.
Adobe made the agent generally available in June. It tracks campaign results, forecasts audiences and helps with customer journeys and project management, with human oversight.
The agent uses the Model Context Protocol and Agent2Agent open standards. New ready-made MCP servers connect it to systems from partners including Amazon Ads, Demandbase and Microsoft Work IQ, alongside a connector for Meta ad campaigns.
For companies building marketing workflows, the integrations offer a way to use Adobe capabilities from AI tools their teams already use. Consulting firms are also building industry-specific versions, but the source provides no measured results showing whether these integrations improve campaign performance or reduce work.
Access through several AI tools could reduce the need for marketing teams to switch interfaces when using Adobe software.
Open agent standards and ready-made connectors give builders a route to link marketing data and actions across systems.
The practical gains remain unproven because no measured improvement in campaign performance or workload is reported.
Written automatically by the Made in 10 Newsroom from the source above.
Runway demonstrated Continuum, a system that streams an interactive screen generated by a video model. The demonstration included a coding agent using Continuum to reason through a problem involving a 3D bike model.
Traversal has raised $120 million in a Series B funding round for AI agents that investigate software failures. The deal values the New York startup at $1 billion.
Tencent Holdings has released Hy4, an open-weight AI model with visual understanding. Tencent says it can handle desktop tasks across command-line and graphical interfaces, expanding its scope for AI agents.