Google has introduced its Connected Apps Platform to let developers connect their services to Gemini and Google Search. The public preview is limited to US developers who join a waitlist, with no date announced for broader availability.
Google’s Connected Apps Platform lets businesses submit integrations for use through Gemini, Google Search or both. Developers can register, test and submit their apps through the Google Connected Console, then monitor traffic, latency and error rates once live.
Connected apps already let users link third-party services and take actions, such as designing a flyer with Canva. Gemini has over 50 connected apps, including services from Adobe, Experian and Peloton. Google plans to bring these apps to Search over the next few weeks.
Developers connect through a cloud-hosted Model Context Protocol server or Android MCP using the AppFunctions APIs. For businesses, this offers another potential route to customers through AI tools rather than a standalone app. Access remains restricted to the US preview, so companies elsewhere cannot yet plan around a confirmed wider launch.
Businesses gain a route to offer their services inside Gemini and Google Search rather than relying only on users opening their own apps.
Support for MCP gives developers a defined technical path to connect existing services to Google’s AI experiences.
Customer uptake and the value of this distribution channel remain unproven, while the restricted preview limits who can test them.
Written automatically by the Made in 10 Newsroom from the source above.
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