Meta says a quarter of Muse users are shopping through its personal AI agent. Purchases average more than $200, and Meta earns a fee on every commercial transaction through Muse.
Meta released Muse to the general public last month. On its quarterly earnings call, Mark Zuckerberg said a quarter of people who initially downloaded the app are using it daily, although he did not give specific retention figures.
Shopping is central to Meta’s business model for Muse, with businesses expected to cover transaction fees while the service is likely to remain free for consumers. Zuckerberg envisages a network where personal AI agents communicate and transact with agents run by businesses.
For companies selling online, that could create another route to customers, with transaction fees attached. But Meta has not explained how the wider network would work in practice, leaving the case for building around it unproven.
Businesses have an early signal that customers will let AI agents make purchases, but lasting demand remains unproven.
Transaction fees would give sellers another cost to assess before adopting Muse as a sales channel.
Without practical details of agent-to-agent commerce, builders cannot yet judge what integration would require.
Written automatically by the Made in 10 Newsroom from the source above.
OpenAI is reportedly raising up to $30 billion in a funding round led by United Arab Emirates investors and Coatue. The talks also include a possible agreement for more computing capacity from the UAE, but neither deal is final.
Canva has launched Canva Craft, its first AI image generation model, for all users worldwide. The model plans a design before generating it, with Canva claiming better control over text, object placement and precise edits.
OpenAI has made its Decisions API widely available, adding voice and visual support. Early customer Speak reported that the gap between actions fell to .13 seconds from 1.4 seconds.