OpenAI has launched verified business profiles and customer-facing AI agents in ChatGPT in beta. Business Agents are initially available to eligible US e-commerce and online-service companies.
OpenAI’s new Business Hub lets companies claim verified profiles and update information about their products and services. Eligible businesses can set instructions and provide context for a Business Agent, whose conversations are labelled and kept separate from ChatGPT’s own answers.
The launch follows an earlier attempt to make ChatGPT a place to buy products directly. OpenAI retired that checkout effort in March; for now, buyers using the new agents are directed to the business’s own website.
Business Hub provides metrics including business mentions, profile views and website clicks. For companies assessing ChatGPT as a customer acquisition channel, that offers a way to measure discovery, but whether these interactions generate sales remains unproven.
Businesses can manage their presence in ChatGPT more directly, but the beta has yet to demonstrate a reliable sales channel.
The initial US eligibility restriction means companies elsewhere cannot assume they can launch a Business Agent.
Visibility and click data can inform marketing decisions, but they do not by themselves establish a return on the work of maintaining an agent.
Written automatically by the Made in 10 Newsroom from the source above.
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