OpenAI says ChatGPT now handles search queries equal to 20 percent of Google’s volume. The company did not disclose the source of the Google figure used for the comparison.
OpenAI’s consumer product lead for ChatGPT, Adam Fry, announced the comparison at a press event on Monday. OpenAI counts a search when a user’s query triggers a web search, excluding tasks such as definitions or simple explanations. Fry did not identify the source of the Google search volume figure.
The claim comes as Google reduces conventional referrals to third-party websites and expands its AI search tools. OpenAI is also developing visual, interactive chatbot responses. Last month, it announced plans to introduce images of sponsored products and services in ChatGPT.
For companies that depend on search to reach customers, these changes make AI answers and advertising formats worth watching. But OpenAI’s comparison measures query volume, not how many people visit a business or become customers.
The scale of ChatGPT’s challenge to Google remains unproven because OpenAI has not identified the source of its comparison figure.
Search query volume alone does not establish whether ChatGPT can deliver customers to businesses.
Google’s declining conventional referrals and OpenAI’s expanding advertising formats give businesses a reason to reassess how customers discover them.
Written automatically by the Made in 10 Newsroom from the source above.
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