Pennsylvania has enacted the Artificial Intelligence Deceptive Advertising Act, requiring labels on AI-generated ads. The requirement applies regardless of where an ad was created, potentially affecting campaigns shown across several states.
Pennsylvania's Artificial Intelligence Deceptive Advertising Act covers images, video, audio and text generated or substantially modified by AI. Disclosures must use the same format as the advertisement.
Pennsylvania is among the first US states to require disclosures on AI content. The rules extend from large companies' TV commercials to local restaurants' promotional flyers.
For businesses running campaigns across states, meeting Pennsylvania's requirements could mean showing labels elsewhere too. However, the law leaves uncertainty about how much AI modification triggers disclosure and what counts as a misleading consumer impression.
Businesses using AI to make advertisements now have an enacted disclosure requirement to account for in Pennsylvania.
Advertising tools serving customers across states may need labelling options beyond the place where content is created.
Unclear boundaries mean businesses cannot assume every use of AI in an advertisement will be treated the same way.
Written automatically by the Made in 10 Newsroom from the source above.
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