Stage 01 of 06

Discover

The question

What are people tired of?

First we get to know the country. We go to its people and its market and learn what they are tired of and what they need. This is where opportunities come from.

What we do

  1. 01

    Choose the country

    We pick a country and get to know its people, language and habits before we look for any idea.

  2. 02

    Go to the people

    Conversations, visits and listening where people already talk: shops, groups, reviews.

  3. 03

    Collect the pain

    We write down what people are tired of and keep asking for, in their own words.

  4. 04

    From need to opportunity

    Every need that keeps coming back becomes an opportunity with a one-line description.

What we look at

  • How often does the problem come up?
  • Who has it, and how many of them are there?
  • What do they do about it today?
  • Would they pay to have it gone?

What comes out

A short list of opportunities, each with the need behind it and the people who have it.

What moves it on

An opportunity moves on when we hear the same need from many people, without asking.