Stage 02 of 06

Analyze

The question

Is it worth it?

We examine each opportunity closely: who has tried it before, how big the market is and where the money comes from. Only opportunities worth it move forward.

What we do

  1. 01

    Who tried before

    Every earlier attempt, in this country and elsewhere: what worked, what failed and why.

  2. 02

    The size of the market

    How many people have the need, and how much is already spent on it.

  3. 03

    Where the money comes from

    Who pays, how often, and through which channel.

  4. 04

    A score

    Every opportunity gets a score, so the weak ones are dropped early.

What we look at

  • Who has tried this, and what happened?
  • How big is the market, really?
  • Where does the money come from?
  • Can we reach the people who pay?

What comes out

A scored opportunity, with the size of the market, the competition and a revenue model.

What moves it on

Only opportunities worth it move forward; the rest are dropped, with the reason written down.