Stage 03 of 06

Validate

The question

Do people really want it?

Before building, we ask the people themselves. A simple page and a small test show whether they really want it.

What we do

  1. 01

    One promise, one page

    A simple page says the promise in one line.

  2. 02

    A small test

    We show the page to the right people, with a small budget.

  3. 03

    Measure the wanting

    Sign-ups, pre-orders and replies: what people do, not what they say.

  4. 04

    Talk to the first ones

    We call the people who signed up and ask them why.

What we look at

  • Do the right people stop and read?
  • Do they leave an email, or pay?
  • What do they expect it to do?
  • What would make them leave?

What comes out

Evidence: real numbers from real people that the need is worth building for.

What moves it on

We build only when the test says yes. A no is a result too: we stop before spending on building.