SpaceX has launched a Grok partner network, with Nvidia, Apollo Global Management and more than 130 other companies joining early. Partners will help businesses deploy Grok and build plugins connecting it to software they already use.
SpaceX’s Super Intelligence Partner Network brings together companies that deploy or build on Grok. Members include Apollo Global Management, Nvidia, Snowflake, Databricks and Bain & Company.
Partners receive training and support, including a course for engineers who work inside customer companies. SpaceX has trailed OpenAI and Anthropic in business AI sales, and its AI unit’s third-quarter profit came mostly from renting computing power rather than selling Grok.
For businesses considering Grok, the network could offer more implementation help and connections to existing tools. Whether this partner programme translates into stronger demand for Grok remains unproven.
Plugins could make Grok easier to adopt without replacing software a business already uses.
Training engineers to work inside customer companies could give buyers more hands-on deployment support.
The network’s effect on Grok sales is still unproven, while computing rentals drove most of the AI unit’s profit.
Written automatically by the Made in 10 Newsroom from the source above.
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